Competitive research can be utilised to analyse the competition to benefit your business by allowing you to make adjustments based on your competitor's defined weaknesses or identifying gaps in the market. The world is an ever-changing platform and therefore it's important that all businesses keep up to date with what their competitors are doing on a quarterly or yearly business by assessing their growth, costs and offers. 

 

Competitive research is often only completed when a business starts as part of their business plan, however, at Bailey Dean, we believe that competitive research should be completed on an ongoing basis to identify gaps to develop to pivot your business into to create professional distance between yourself and your competitors while giving yourself a significant advantage.